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Blog title card with title: "Put signal-based prospecting on autopilot"
Blog
Product
Jul 25th, 2024

Put signal-based prospecting on autopilot

TL;DR

Prospecting tools are a dime a dozen.

Any sales rep can use one to find a company, add a few filters, and build a lead list.

The problem with this approach? It’s tedious. It’s time-consuming. And, more often than not, it’s cold.

Reps may be able to dig up potential prospects at target accounts, but they can’t see if the account is in-market—let alone figure out the best way to break through buyers’ busy inboxes.

Even if reps take the time to identify and prospect from a meaningful buying signal, it means jumping back and forth between point solutions and prospecting tools. In other words, reps spend more time doing manual research and hopping between tabs than actually selling.

Common Room’s Prospector helps go-to-market teams take that time back.

Our latest launch allows you to automatically spot relevant account-level signals across first-, second-, and third-party channels, get a 360-degree view of the best-fit prospects to outbound, and send them a personalized, relevant message—all from one place.

Even better, Prospector lets you put the entire prospecting process—from signal to send—on autopilot.

Take the pain out of prospecting

Prospector gives Common Room customers access to a proprietary, constantly refreshed database of more than 200 million B2B contacts. And it makes it effortless to pull the right needles from the haystack.

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Our user-friendly filters let you drill down into individuals and identify right-fit prospects based on job title, role, seniority level, location, job-change history, and even LinkedIn follower count.

Set and forget your filters and let Prospector automatically serve up the best leads based on your predefined criteria each and every time.

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Our Person360™ identity resolution and waterfall enrichment engine automatically creates a profile for each person, complete with contact information and relevant firmographic details. And our built-in AI will add new first-, second-, and third-party signals to the contact’s profile as they’re detected over time.

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Let's say your ideal persona is a director-level leader in a marketing role located in North America. Activate Prospector and instantly zero in on marketing team members at the director level and above that fit your geographic criteria.

Or maybe you’re interested in RevOps managers who recently switched jobs and are tasked with overhauling their new company’s GTM stack. Prospector puts them at your fingertips with the click of a button.

“Common Room is already our command center for generating and centralizing signals across digital channels. We’re excited to expand even further by pulling in hard-to-see third-party signals like company news and job listings, not to mention the ability to surface new economic buyers who aren't yet engaging with us in target accounts via Prospector.”

  • Aisha Nins

    Aisha Nins

    GTM Program Manager

    Apollo GraphQL logo

But Prospector doesn’t just take the pain out of prospecting—it automates the entire process.

Identify high-fit leads automatically

Prospector is integrated with Common Room’s workflow builder, the engine behind our fully customizable automations.

This makes it easy for reps to identify high-fit leads automatically.

Say a qualified account visits your website and starts poking around your pricing page. The organization fits your ideal customer profile, but you can’t see the person behind the signal.

Not to worry—Prospector will automatically surface the right contacts for you.

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Preset triggers spanning the full spectrum of buying signals allow you to automatically surface leads based on any account-level action or attribute.

Just tell Prospector which characteristics make contacts high-fit and it’ll identify, enrich, and add them to Common Room automatically.

And that’s just the start.

Action on prospects while you’re away

Automatically going from signal to prospect is good. Automatically going from prospect to outbound is even better.

With Prospector, you can automatically add any prospect who matches your filtering criteria to sales plays, personalized outbound sequences, Salesforce campaigns, or HubSpot workflows—no human input or screen switching required.

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Our AI agent, RoomieAI™, will even spin up an intro message for you based on the account- and person-level insights captured in Common Room.

Forget the manual research and tab hopping. Prospector does the heavy lifting for you.

Person-level insights make it infinitely easier to qualify leads, reach the right stakeholders, and craft relevant outreach.

But sometimes account-level info is all you have to start with.

In these situations, GTM teams end up wasting valuable time panning for gold.

Prospector is designed to serve up high-fit leads at the accounts you care about on a silver platter—and take action on them just as fast with intelligent automations.

See how Prospector can help you reach the right person at the right time, every time, today.

Prospect from any signal automatically with Common Room

Get started for free or get in touch to see how Common Room can help you automatically identify and action on the right contacts at target accounts.