Dark-funnel resources
Light up the dark funnel to discover a new source of high-fit, high-intent prospects.
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- Product news
- Web visitor tracking
- Social selling
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- B2D marketing
- Job-change tracking
- Buyer intent
- Personalization
- See lessTypes
- Playbooks
- Blog posts
- Customer stories
- Videos
- Signal guides
- AI prompts
Topics
Prompt
Job change to org using competitive tech
Generate a warm outbound message based on a prospect starting a new job at an organization using competitive tech.
CRMSocialNews + events
Get prompt
Prompt
Expansion into new region
Generate a warm outbound message based on a company expanding into a new region.
SocialWebsiteNews + events
Get prompt
Signal Guide
Surge in layoffs
When a company is getting leaner.
News + eventsSocial
Read signal guide
Signal Guide
Positive media coverage
When a company gets lauded in the press.
News + eventsSocial
Read signal guide
Signal Guide
Merger or acquisition
When a company merges a product, team, or line of business.
News + eventsSocialWebsite
Read signal guide
Signal Guide
GitHub activity
When someone is poking around your repository.
Open-source
Read signal guide
Signal Guide
Customer/champion job change
When a product buyer or user switches organizations.
SocialCRM
Read signal guide
Signal Guide
Compliance or IT user identification
When a compliance or IT pro starts using your product.
ProductSocial
Read signal guide
Blog post
How dev-first companies tie top-of-funnel interest to bottom-of-funnel action
Oct 17th, 2023·7min read
Find out how dev-first companies measure the impact of community and prove return on investment using Common Room.
Read post
Blog post
Customer experience strategy: why it's broken and how to fix it
Aug 21st, 2023·8min read
See what's standing in the way of customer experience strategy and how to wow your prospects and customers.
Read post
Blog post
How modern GTM teams keep customer LTV growing and growing
Jul 5th, 2023·10min read
Find out how modern GTM teams increase customer lifetime value using Common Room.
Read post
Blog post
How modern GTM teams fuel pipeline growth and velocity
Jun 12th, 2023·8min read
Find out how modern GTM teams fuel pipeline growth and velocity using Common Room.
Read post
Playbook
Identify active champions in your dark funnel
Identify and engage with folks who love your product.
See playbook
Prompt
Economic buyer job change
Generate a warm outbound message based on an economic buyer starting a new job.
CRMSocialNews + events
Get prompt
Blog post
How COSS leaders turn open-source signals into revenue
Nov 5th, 2024·7min read
See how COSS leaders like Temporal, Apollo GraphQL, and Pulumi use Common Room to fuel revenue growth with open-source signals.
Read post
Signal Guide
Surge in hiring
When a company is filling the ranks.
News + eventsSocialWebsite
Read signal guide
Signal Guide
New leadership recently hired
When a company shakes up the C-suite.
SocialWebsiteNews + events
Read signal guide
Signal Guide
Keyword engagement
When someone is saying all the right things.
SocialCommunityForumOpen-source
Read signal guide
Signal Guide
Economic buyer activity
When a decision-maker enters the chat.
ProductSocialCommunityCRM
Read signal guide
Signal Guide
Capital raised/new funding secured
When a company gets an influx of cash.
SocialWebsiteNews + events
Read signal guide
Blog post
The ROI of the dark funnel: what your hidden data is really worth
Nov 13th, 2023·6min read
See the real-world ROI of the dark funnel and learn how dark-funnel signals impact sales pipeline, deals won, and time to close.
Read post
Blog post
Why your dark funnel is only getting darker (and what to do about it)
Sep 6th, 2023·7min read
Learn why your dark funnel is about to get darker and what you can do to illuminate it.
Read post
Blog post
Sales velocity strategies: 3 that work and 3 that don't
Aug 8th, 2023·7min read
Dive deep into sales velocity strategies and separate what works from what doesn't.
Read post
Blog post
Find, connect, convert: How Temporal used Common Room to build more pipeline at speed
Jul 5th, 2023·7min read
See how Temporal used Common Room to create more high-qualty sales pipeline faster.
Read post
Blog post
Making the dark funnel work for you
May 22nd, 2023·8min read
Tips for identifying and engaging leads across channels that traditional sales funnel methods can’t track—also known as the “dark funnel.”
Read post
Playbook
Map the stages of your dark funnel from problem-aware to engaged
Shed light on the dark funnel.
See playbook
Prompt
Open job listing for specific role or skillset
Generate a warm outbound message based on a company's job listing.
SocialWebsiteNews + events
Get prompt
Signal Guide
Tech stack adjacency
When a company’s stack complements or competes.
SocialOpen-sourceDark funnel
Read signal guide
Signal Guide
Region expansion
When a company moves into a new market.
News + eventsWebsiteSocial
Read signal guide
Signal Guide
Negative media coverage
When a company gets pummeled in the press.
SocialNews + events
Read signal guide
Signal Guide
Job openings
When a company is growing headcount.
WebsiteSocialNews + events
Read signal guide
Signal Guide
Earnings call/10-K release
When a company pulls back the curtain on its finances.
SocialNews + events
Read signal guide
Signal Guide
Award or recognition
When a company gets a round of applause.
SocialNews + eventsWebsite
Read signal guide
Podcast
Don’t be afraid of the dark: dark social insights from Chili Piper
Learn how Arthur Castillo measures and maximizes the business impact of dark social activity.
Read post
Blog post
How to build a lead scoring model that actually works
Aug 31st, 2023·7min read
Dig into what's wrong with most lead scoring models and how to zero in on the best opportunities.
Read post
Blog post
From cloudy to clear: how Common Room fills in your data blanks using AI
Aug 7th, 2023·6min read
See how we resolve customer identities and enrich customer profiles using artifical intelligence at Common Room.
Read post
Blog post
How modern GTM teams work smarter (not harder) to hit their numbers
Jun 21st, 2023·8min read
Find out how modern GTM teams achieve sales efficiency using Common Room.
Read post
Playbook
Track activity from target accounts across digital channels
Get insane reply rates by reaching out with context.
See playbook