Go-to-market videos
Learn by watching go-to-market leaders and product walk-throughs.
Explore concrete strategies for sales and marketing.
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Topics
Podcast
Maximize growth from your install base with James Kaikis, Chief Revenue and Experience Officer at TestBox.
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Podcast
Learn to sell more strategically with Michelle Vu, Vice President of Sales, Customer at G2.
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Podcast
Sell smarter in the AI age with Kimberly Dieter, Senior Vice President of Sales, Americas at HubSpot.
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Podcast
Hear tales of conquering complex deals with Eleanor Dorfman, Head of Sales at Retool.
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Podcast
Craft a holistic go-to-market strategy with Heath Barnett, Vice President of Revenue at Mixmax.
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Blog post
Run signal-based sales plays (Signal school: part 2)
Sep 24th, 2024·8min read
Learn how to run signal-based sales plays as part of your go-to-market motion.
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Blog post
Select the right buying signals (Signal school: part 1)
Jul 29th, 2024·7min read
Learn how to select the right buying signals for your signal-based go-to-market strategy.
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Podcast
From data to deals: top takeaways from Rosalyn Santa Elena
Learn how Rosalyn Santa Elena, founder and CRO at The RevOps Collective, approaches data-driven sales.
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Podcast
From product-led to revenue-driven: top takeaways from Superhuman
Learn how Gaurav Vohra, Head of Growth & Analytics at Superhuman, combines product and people to power growth.
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Podcast
Love at first sale: top takeaways from Anthony Natoli
Learn how Anthony Natoli, Senior Account Executive at LinkedIn, takes a person-first approach to signal-based selling.
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Podcast
PLG is a data dance: product-led insights from SCS Cloud
Learn how Drew Noel, Vice President of Revenue at SCS Cloud, maximizes the power of product-led growth.
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Podcast
Don’t be afraid of the dark: dark social insights from Chili Piper
Learn how Arthur Castillo measures and maximizes the business impact of dark social activity.
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Blog post
Find, connect, convert: How Temporal used Common Room to build more pipeline at speed
Jul 5th, 2023·7min read
See how Temporal used Common Room to create more high-qualty sales pipeline faster.
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Podcast
Fine-tune your tech stack with Mitch Osborne, Global Director of Business Systems & RevOps at G2.
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Blog post
Plays that pay: how we track job changes to fuel pipeline growth
Jan 28th, 2025·11min read
See the plays Common Room uses to turn job changes into pipeline growth.
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Podcast
Create a growth operating system with Nino Medina, growth and demand gen leader at companies like Slack, Netlify, and Anthropic.
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Podcast
Sharpen your sales skills with Michael Sharp, Senior Vice President of Commercial Sales at Pluralsight.
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Blog post
Stack buying signals (Signal school: part 3)
Oct 7th, 2024·8min read
Learn how to stack buying signals to power your signal-based go-to-market strategy.
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Podcast
Explore omnichannel outbound with Melissa Adamo, Director of Sales Development at Seismic.
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Podcast
Dig into the realities of revenue operations with Matt Volm, cofounder and CEO at RevOps Co-op.
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Podcast
The art and science of signal-based selling: top takeaways from Chris Walker
Learn how Chris Walker, founder and CEO at Passetto, optimizes signal-based selling.
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Podcast
Beyond intent: top takeaways from Leslie Venetz
Learn how Leslie Venetz, founder at The Sales-Led GTM Agency, combines sales fundamentals with person-level signals to build outbound strategies.
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Podcast
PLG playbooks to run in 2024: top takeaways from StackBlitz
Learn how Peter Zawistowicz, Head of Marketing at StackBlitz, combines product-led growth and people power to drive results.
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Podcast
Charting a new go-to-market course: upmarket intelligence from Lumen5
Learn how Pius Chan, Vice President of Revenue at Lumen5, unlocks enterprise sales opportunities.
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Podcast
Long live the marketing funnel: customer journey mapping basics from MKT1
Learn how MKT1 approaches the marketing funnel and customer journey mapping to drive better business outcomes.
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Guide
How to build (and sell) products that users love—faster | Collision 2023
In this Collision session replay, Common Room CEO Linda Lian, Nylas CTO Christine Spang, and Madrona Ventures Managing Director Hope Cochran discuss...
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Podcast
Create categories like a pro with Molly Vorwerck, Head of Marketing at Monte Carlo.
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Podcast
Generate pipeline like an enterprise expert with Silvia Valencia, Vice President of Revenue Marketing at Docebo.
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Podcast
Put modern go-to-market tech to work with Alton Wells, Director of Growth & Marketing Operations at Sigma Computing.
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Blog post
Plays that pay: how we deanonymize website activity to book more meetings
Oct 14th, 2024·8min read
See the plays Common Room uses to turn deanonymized website visits into sales pipeline.
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Podcast
Be inspired to empower sales teams with Sean Gentry, Senior Manager of Corporate Sales at Webflow.
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Podcast
Learn more about signal-based sales with Saad Khan, Director of Sales and Business Development at Aligned.
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Podcast
Dive deep into AI-powered outbound with Mark Kosoglow, Chief Revenue Officer at Catalyst and former Senior Vice President of Global Sales at Outreach.
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Podcast
How to use signals to craft irresistible outbound: top takeaways from Jed Mahrle
Learn how Jed Mahrle, founder at Practical Prospecting, uses buying signals to elevate outbound strategy.
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Blog post
How to run a signal-based selling strategy
Apr 2nd, 2024·8min read
Learn how to build a signal-based go-to-market strategy, from selecting signals to scaling what works.
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Podcast
Don’t forget the people behind the product: PLG best practices from Coda
Learn how Carrie McMahon, Head of Scaled Business at Coda, crafts product-led motions that drive results.
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Podcast
Your customers are your cheat code: customer marketing tips from Apollo.io
Learn how Apollo.io's Dan Cmejla cultivates customer advocacy and maximizes marketing impact across distribution points.
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Podcast
How to supercharge your sales funnel using Common Room
Learn how SDRs use Common Room to get better visibility into prospects and streamline outreach.
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